IT’S A FACT

Social media is the ultimate word of mouth marketing. When it’s done well, it can ensure your product or service is exposed to a whole new world of loyal fans – becoming front of mind when they make their next purchasing decision.
The real challenge for you is finding the time to manage your social media marketing, while having access to the expertise required for each platforms components ensuring total success. That’s where we can help.
Deanne Copeland – Creative Director

SOCIAL MEDIA STRATEGY

THE EASY WAY TO PLAN

Let us take the stress out of social media by implementing a bespoke, end-to-end strategy & content, that will not only drive customer engagement and build brand loyalty, but more importantly, increase sales opportunities in the long run.
We apply a hands-on approach to every project we work on, collaborating closely with our clients every step of the way. Providing them with a dedicated team right from the start, holding regular face-to-face meetings so you’re never out of the loop.

SKILLFULLY AWARE

The mission of social media marketing is not just about selling, but about cultivating a consistent brand that yields positive experiences.
Social media marketing has the ability to create a personal connection, with a global reach.
This example of a social media purchase funnel aids this process. Awareness // Consider // Shop // Intend // Buy // Love.
Many businesses focus purely on selling, while many marketing managers don’t have the tools to build an audience, much less a relationship with the audience.
Lumiere Agency does both. 
 

STYLE OF IMAGERY

SOCIAL MEDIA IS YOUR SECRET WEAPON

The images that your brand posts on social media can help to tell your business’ story and share a message. Lumiere is not afraid to add personality to your content. People are more likely to engage and interact with a business that feels like a friend, particularly on social media.
Let us shine a spotlight on your personality through engaging and interactive content. We will ‘Wow’ your audience.

PRODUCT & CONTENT

HUMANS CRAVE VARIETY

This principle of variety definitely applies to social media content: It’s easier to surprise and delight your followers when you’re not always serving up the same things. By continually introducing new types of content into your social media lineup, you’ll keep your audience members on their toes and engaged.
Knowing this, Lumiere Agency offers styling and creative direction on social media content for all our clients. From video production to stills, we love to create perfectly branded imagery.
We believe it’s all about the development of the concept, creating an overall visual appearance, that will evoke the right response and emotions.

SEASONALLY THEMED

Style is a way to say here you are without having to speak – Rachel Zoe

Whether the image is taken in house, sourced from somewhere else, a product shoot, seasonally themed or just a lightweight image, it is essential the colour palette is consistent and layouts / styling of the images aesthetically compliment each other.
We will create an imagery strategy for your brand to sign off on, as part of our social media strategy.

SCHEDULE

It can be difficult for business to plan their day and post content on social media at the optimum time to gain maximum exposure, one way to make this process easier is to engage Lumiere Agency to plan and schedule your content.
Not all social media posts are created equal and it’s important to schedule your content at the right time. Choosing the day, week and hour is crucial when promoting your content
By having access to industry leading software we are able to execute strategic scheduling so that all posts have maximum and targeted exposure.

ANALYTICS

Social media analytics let you measure your social media outreach and unlock insights from social media listening.
Having the right agency unlock your social media analytics tools can unearth the insights needed to take your social marketing to the next level.

MANAGEMENT

Being in constant contact can be difficult, especially for busy entrepreneurs looking to stay in touch with their community.
Monitoring & interacting with your social accounts is a key ingredient not to be overlooked. 
Which includes manually checking the activity on each of your social media networks every day along with replying personally to general feedback and positive comments on your behalf.
A strong presence on social media is a sign of trust and acts as an endorsement for your product or service.
But to succeed with social media you must be reactive and proactive with your followers.
Countless studies and statistics show positive trends in customer engagement and response depending on the time of communication.
Light your community on fire by engaging Lumiere Agency to manage your community.
 

BOOK A COMPLEMENTARY CONSULTATION
TO ASSESS YOUR NEEDS

Request a time to discuss your options