Stop before you start

Ask yourself, when was the last time you sat down and did the strategy to why you are doing what you are doing? Alternatively, if you are about to launch into a new business venture do you know all the right questions to ask to be successful?

Two Day Strategy Workshop

Our Strategy Workshop is a two day (back-to-back) session that provides a framework for understanding your business as well as to identify opportunities to develop your business. We help align you and your business goals with your customers needs in a fast – fun- two-day workshop. By the end of day two, you will have clear, precise direction.

Establish Your Brand Avatar 

The workshop defines how your brand looks, feels, acts, sounds and impacts your customers by creating a brand avatar.
For established brands and business, we will facilitate the process of achieving the facelift you need to match your current customer or in attaining new targeted audiences.

Design, Innovate Transform

The workshop will provide you with a holistic insight into your business in order to drive your business further. It all starts with us determining your customers needs.
To help you grow and develop new revenue streams, lumiere aims to help your business establish your customers persona’s, so that we can tailor your branding and business solutions.

How to communicate to your customers.

How does your product or service create a solution for your customers?
How do you design your products and services to address your customers needs and pain points?
How will you sell your brand’s propositioning statement?
How will your brand message sound?
How will you visually tell that story?
How will you market your solution?
What content to create, how and when?

Design is Everything

Together we will set the parameters to design your brand and brands voice to create authentic and unique experience for your customers.

Defined by the customers needs and solutions we can design your business contact tools, website, print, collateral, product design, social media and marketing.

 Put Yourself Back In The Drivers Seat
Get clarity today.
Request a time to discuss your options

Sara Kay

Core DNA really takes the guesswork out of your sales and marketing strategy.  

Before the strategy session I had an idea of my client base and marketing but not a clear strategy of how I could get the growth I wanted.  By the end of the strategy session I knew exactly what type of customers I was looking for, identified how I was going to speak to them, the products I was going to offer and what steps I was going to take right now to give my business the growth I was wanting.

If you are looking for a clear direction to increase your business growth, I recommend Core DNA.  It will propel your business forward in a way you cannot imagine.

Natalie Wakeling

I approached Lumiere Agency because I had realised I was not giving my business the best advantage in a super competitive environment, I had no idea on how I was going to reach my goals.I had realised very quickly after one conversation with Deanne that this agency was going to change everything, and I would not have to do it all on my own.

I could not wait to start my new journey with Lumiere. In just under 3 weeks my life and business has had a dramatic impact allowing me to focus on the bigger picture and move forward with a clear direction.

The DNA Core Business program removes all the static and disruptions that become very consuming when running a business day to day. The result For Embody Denim is a new process that has allowed me to employ two new assistants that have a clear vision in line with my businesses personal DNA, this is something I could never have achieved on my own.

It was so exciting to see Deanne in action, she knew exactly how to make my hopes and dreams for my business come to life, not only did she map out this very process she has helped me implement the changes I had to make. The support network around the program means you never feel lost or not know where you are heading.I found the experience to be exciting and challenging, it has reignited the drive within me to make my small business a huge success!

I would recommend Lumiere Agency to anyone that is in business whether small or large, the knowledge you acquire in these sessions arm you with your own unique skill set  and confidence so you can reach your goals.

Natalie Wakeling
Managing Director

Embody Denim

Angela Maroney

The Core DNA sessions were very in depth, with questions asked enabling us to pull out critical information that then could be used to move forward with strategies to build the business .The information has sculpted the way I rebrand my business of 30 years and clearly defined my online strategyI have started to use this information with more interest shown by clients than in the past.

Mary Ann Pack

I originally sought out Deanne to build my website for my coaching business. Since I wanted to rebrand myself, she suggested creating my new logo. I jumped at the opportunity.

As we progressed through the stages of creating the website, Deanne knew how much I wanted to be more concise with my writing and content for my online coaching programs. She heard that my desired message was to be short, sweet and to the point for the most impact.

Fortunately, for me, she offered her Core DNA Strategy Course! Our sessions made a world of difference for honing my skills as a conveyor of knowledge that empowers lives! She helped me create my ideal client profiles. She taught me to identify my community, how to describe my users, and find my authentic voice. She helped me understand the feelings I wanted for my clients and the impact I wanted them to receive from working with me. Once we were able to identify all that, it was easy to know how I stand out differently from other coaches in my genre.

We simultaneously worked on title ideas for my online course modules. They flowed inspiringly through us! Working with Deanne led me to so many “a-ha” moments of self-discovery! I realized that my focus had been too broad. Deanne’s Core DNA Strategy allowed me to see that I needed to specialize my work and define a niche that I will serve more powerfully.

Had Deanne not offered her Core DNA Strategy, I would still be struggling with writing my online coaching program. I am writing with ease and an understanding of my potential clients that harmonizes with my authentic message. Now, I know I will empower my clients to enjoy the wonderful lives they deserve!

The best part about the Core DNA Strategy is it’s ability to continue to transform my business. As I reuse the evergreen tools Deanne Copeland created, there is no limit to the growth of my business!


Mary Ann Pack

Envision Greatness, LLC

Texas, USA


Just Some Of Our Services

Branding & Graphic Design Services

Web & E-Commerce Design + Development

Branding & Graphic Design Services
Learn more about what we can do for you
Lumiere Agency
Need help communicating your brand? Then come climb creative ladders with us.
Say Hello

+61 424 189 031



2.16 Precinct 75
75 Mary St
St Peters NSW 2044

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